Case Study | Media & Business Affairs Platform
Engineering a Connected Media, Talent and Rights Operations Platform
Aykan helped a US media and business-affairs organisation bring complex contracts, rights, talent, assets and delivery workflows into a governed digital environment.
Microsoft Azure, .NET, Azure DevOps and modern web engineering provide the foundation for controlled delivery and continued platform evolution.
Client
Confidential US customer
Sector
Media & Business Affairs
Engagement
Fixed-bid SaaS platform delivery
Tech
Microsoft Azure · .NET · Azure DevOps · CI/CD · Azure OpenAI · React
1. The business challenge
- Fragmented information
- Rule-intensive operations
- Integration and intake variability
- Release assurance
- Evolving requirements
Strategic opportunity
- Connect contracts, rights and assets
- Govern workflows across teams
- Support controlled external participation
- Strengthen release discipline and visibility
2. What Aykan delivered
Experience engineering
Role-appropriate web experiences for internal specialists and controlled external participation.
Application & domain engineering
.NET services for workflows, contracts, rights, assets, alerts and lifecycle logic.
Integration & structured intake
Manual entry plus API-enabled services for customer and vendor information.
Azure foundation
Managed hosting, secure configuration and operational support on Azure.
Data & intelligence
SQL Server, Neo4j and an Azure OpenAI-ready intelligence foundation.
DevOps, quality & release governance
Azure DevOps, CI/CD, regression support, QA and release checkpoints.
3. Unified platform scope
A connected operating environment across core business domains
Talent payroll
Talent & business affairs
Rights & asset management
Influencer & celebrity operations
Media logistics
Post-production support
Secure asset operations
4. Microsoft-powered engineering foundation
 | React and modern web engineering | Role-appropriate desktop and mobile journeys for internal and external participants. |
 | ASP.NET Core / .NET and APIs | Modular business logic and integration-ready services for complex workflows. |
Data | SQL Server and Neo4j | Structured records and connected relationships across rights, people, contracts and assets. |
 | Azure OpenAI | A governed Microsoft AI foundation within the platform lifecycle. |
 | Azure App Service and Azure PaaS | Managed application hosting and a base for continued product evolution. |
Operations | Application Insights | Monitoring and diagnostic visibility for issue investigation and operational decisions. |
 | Azure DevOps and CI/CD pipelines | Traceable work, repeatable releases, environment control and coordinated validation. |
5. Connected platform model
Structured intake
Connected domain data
Governed workflow
Operational visibility
Informed platform evolution
6. Delivery and value
Plan
Backlog refinement, stories, acceptance criteria and dependency planning.
Engineer
Cross-functional engineering across frontend, backend, integrations and testing.
Validate
QA, regression, demonstrations, user acceptance and release checkpoints.
Operate & evolve
Monitoring, issue resolution, documentation and continuous improvement.
For operational teams
Shared data, workflow status and clearer operating context.
For customers & partners
Controlled participation and better information exchange.
For product & technology teams
Maintainability, delivery visibility and confidence in change.
For the business
One evolving Azure-based platform for specialized media operations.
7. Concrete engineering outcomes
Connected domain model
Modular application services
Role-appropriate experiences
Repeatable build, test & deployment
Operational visibility and governed release checkpoints
Build platforms that connect, assist and evolve.
Aykan combines intelligent product thinking, Microsoft-powered application engineering, Azure cloud capabilities and continuous delivery to address complex operational domains.
